examples of companies using web 2.0

The following are examples of companies using Web 2.0 to achieve enterprise objectives or organisations using Epterprise 2.0 principles in a significant way


Lockheed Martin: Looking to improve communication between 150,000 employees and capture the knowledge of a retiring generation, Lockheed Martin has begun implementing a customized version of Microsoft SharePoint.

BT (British Telecom) “huge Wikipedia-style database called BTpedia, a central blogging tool, a podcasting tool, project collaboration software and enterprise social networking”  http://en.wikipedia.org/wiki/Enterprise_social_software

DIA Use of enterprise 2.0 mashups to allow analyss to share intelligence.
IBM Use of social networking medium to improve employee innovation.
ABC use of rss, twitter and facebook to invlove consumers within their shows.
yooplus.com use of colaburation project/activity transperency


Procter & Gamble searches for innovations in Web-enabled marketplaces such as InnoCentive, NineSigma, and yet2.com
Crowdspirit is an ideagora for ideas about consumer electronics (it’s more)


Legomindstorm Example where users can can download software created by lego or other users to make robotic creations.
Doritos Make an Ad make a fortune creating a competition for comsumers to create an ad for the company voted by other consumers.