the role of a prosumer

Interesting video on the role of prosumers and how that may impact the future.

how nestle uses enterprise 2.0

I was trying to find some examples for my case studies and I found this example of Nestle showing us how not to use social media.

On the Nestle facebook page fans were posting comments using an altered version of their logo, Nestle response was…

“Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted.”

This was not taken well by it’s fans, here is a link to the story.

Nestle’s Facebook Page: How a Company Can Really Screw Up Social Media

benefits and risks of implementing enterprise 2.0

Benefits and risks are a common outcome with any change and implementing enterprise 2.0 into an organisation is no exception. It is important to plan and analyse the benefits and risks in order to ensure an overall positive outcome.

There are many facts that contribute to implementing enterprise 2.0 which makes it difficult to predict how certain organisations will handle E2.0 introduction. The following are key factors that affect this introduction (more of these can be found in Chapter 4 in Implementing Enterprise 2.0 by Ross Dawson)

  • Organisation structure
  • Employee distribution
  • Age Distribution
  • Regulation

Benefits and risks of implementing enterprise 2.0 within an organisation can be placed into the following categories;

Benefits Risks
Productivity and Efficiency Security
Staff Engagement Loss of control
Knowledge Reputation
Reputation Reliability
Productivity
Resources

Intuit software company that develops financial software for small businesses, accountants and individuals such as Quicken and TurboTax.  There was a growing problem around Intuits inovation in turning ideas into outcomes.  It was found that some of the younger employees were using other outside tools to help with collaboration such as google docs, facebook and IM.  The main goal into Intuit success in implementing E2.0 into there organisation was organisational structure and culture change. The use of user education and adoption to change the company “morale and beliefs… that … focused around “we can’t move quickly”” (Implementing Enterprise 2.0 at Intuit, Part One: Business Drivers) which lead to the development of an internal product Brainstorm that is is now sold to external companies.

Benefits
Productivity and Efficiency Faster innovation and product development
  • Time to market increased by 60%
  • Rate of ideation increased by 1000%
  • Participation increased by 1000%
  • developed several solutions that came as a result of internal ideas
Increased productivity
Improved Team Performance
More efficient project Management
Staff Engagement Better internal communication
  • tools make it far easier for employees to collaborate and work together whether they are in an office or not
  • remote worker it is easier to still to become a part of the company
Greater Staff Engagement
Enhanced collaborative behaviours
Knowledge Enhanced search
  • Use of Yammer used for human powered search engine for employee issues.
Reputation Increased visibility in market place
  • solving real world customer problems

There are some potential risks that can come with the above example, these risks need to be identified and assessed.

Risks
Loss of control Loss of control of information flows
  • Due the collection of ideas are between employees there may be a loss of control how to take the ideas to the next level and create a product.
  • Employees might criticise each others ideas.
Negative internal comments
Reputation Inappropriate staff behaviour
  • As stated above criticism of employee ideas could lead to bad internal and external reputation.
Reliability Information unreliable or incorrectly used
  • Incorrect information could be given while developing ideas and cause issues with an end product.
Productivity Reduced staff productivity
  • Staff might spend more time using these tools for other means other then it intention of brain storming ideas
Resources Bandwidth overused
  • As the change for other mediums of communication are adopted existing infrastructure may need to be improved.

TELUS is a communication company in Canada. It was focused on providing effective learning to its team members to sustain and improve on its services. With a large percentage of there budget going towards education it was clear that there was a need to provide a better and cheaper solution. TELUS adopted Microsoft Sharepoint to become its focal point of internal education.

Benefits
Productivity and Efficiency
  • Faster to access specific skills and knowledge in a wide variety of areas
Increased productivity
Improved Team Performance
Staff Engagement Better internal communication
  • Staff members can interact with each other to learn.
  • Enhanced governance on documentation allows employee to classify and share user content.
  • Better sharing of internal knowledge
Greater Staff Engagement
Enhanced collaborative behaviours
More effective learning & development
Knowledge Easier access to expertise and organisational capabilities
  • Better sharing of internal knowledge
  • Sharepoints ability to categorise knowledge
Reputation Attractiveness as an employee
  • In encouraging employees to improve there skills and providing a service to do so will help improve employee respect
Improved firm reputation
    Risks
    Loss of control Loss of control of information flows
    • Because employee can post there own documents related to learning it could attract criticism or loss of structure.
    Negative internal comments
    Reputation Inappropriate staff behaviour
    • Staff could use services provided in Sharepoint for inappropriate usage
    Reliability Information unreliable or incorrectly used
    • Because staff can create their own documentation it might be a challenge to make sure the information is correct to be passed on.
    Productivity Reduced staff productivity
    • Staff may spend too much time using the new service and become less focused on their job.
    Resources Bandwidth overused
    • As the change for other mediums of communication are adopted existing infrastructure may need to be improved.
    References