how nestle uses enterprise 2.0
22/08/2010 4 Comments
I was trying to find some examples for my case studies and I found this example of Nestle showing us how not to use social media.
On the Nestle facebook page fans were posting comments using an altered version of their logo, Nestle response was…
“Nestle fans, don’t use an altered version of the company’s logo as your profile pic, or your comments will be deleted.”
This was not taken well by it’s fans, here is a link to the story.